Augment
More from every team.
Reduce preparation, administration and follow-up work. Give reps, MSLs and managers more capacity for the customers and decisions that need their expertise.
Increase the return on your existing workforce.
Solutions
Expand the capacity of your commercial organization.
Give every role better context, sharper decisions and digital capacity, from HCP engagement in the field to resource allocation at the enterprise level. One governed foundation beneath every experience.
Commercial outcomes
Augment. Reach. Expand.
Reach
Cover the long tail.
Extend relevant engagement to HCPs beyond regular field coverage. Coordinate human and AI support around approved information and clear escalation paths.
Turn underserved HCPs into a growth channel.
Expand
Make more launches viable.
Evaluate new indications, markets and geographies with an AI workforce that extends capacity without proportional increases in commercial headcount.
Create more options for economically viable growth.
By role
Commercial outcomes, from leadership to the field.
Coworkers are activated as modules, from one to the full workforce, and configured around your brands, your materials and your market.
Chief Commercial Officer
Improve investment and launch decisions.
Allocate resources across territories, brands and products with stronger scenario visibility. Connect field tactics to company strategy. Scale commercial expertise across the organization. Track ROI and P&L impact.
- Resource Allocation · spend optimization and scenario planning, powered by counterfactual simulation
- Performance Tracker · commercial performance, ROI visibility and P&L impact
- Launch Economics · coverage costs, market scenarios and investment review
Commercial Manager
Coordinate coverage and execution.
Grow across the full account spectrum, from strategic accounts to the long tail, with stronger account decisions and more consistent team development.
- Strategic Accounts · agreement follow-up and deal optimization
- B2B Growth · activation and ordering-platform conversion
- Long Tail Growth · relevant engagement for accounts no field plan reaches
- Training Manager and Coach Manager · MLR-approved content preparation, coaching orchestration and capability mapping
Sales Representative
Maximize the impact of every HCP interaction.
Focus on the right HCP, with the right context and message, at the right time, while returning more field capacity to customer engagement.
- Visit Planner · visit briefs, next-best action, talk tracks and follow-up
- Commercial Scribe · voice notes, structured insights and on-the-spot follow-up
- HCP Segmentation & Prioritization · data-driven prioritization, opportunity and risk detection
- Field Coach · skills development and product knowledge, visit after visit
Healthcare Professional
Pharma on their terms.
Relevant support on demand, grounded in approved content and the HCP’s permitted context, with escalation to the appropriate team.
- HCP Support · on-demand access to approved information and a clear route to human support
- HCP-facing experiences access approved content only. Enterprise commercial data stays inside the enterprise boundary.
Medical Science Liaisons · scale trust and scientific impact
The same governed foundation extends to Medical Affairs with dedicated coworkers: Scientific Engagement Planner, HCP Segmentation, Medical Insights, Field MSL Coach and HCP Scientific Support, each preserving the boundaries between medical and commercial.
Beyond commercial
Built to extend across pharma.
The same governed foundation supports the functions around the HCP relationship, connecting context while preserving each function’s permissions and governance.
Medical Affairs & MSLsMarketing & BrandOmnichannelMarket AccessCommercial Operations
One HCP. One coherent relationship.
Commercial, Medical, Marketing, Digital and Access each bring distinct context to the HCP relationship. Avatia connects that context while preserving the permissions, governance and boundaries each function requires, enabling coordinated engagement across the enterprise.
Discuss your commercial priorities
Start with a defined commercial priority.
Agree the scope, baseline and decision criteria. Assess the change in team capacity, HCP coverage and commercial economics before extending deployment.